Growing up with Young Hearts

Little Hearts Junior Bras Education Campaign.

"Growing Up with Young Hearts" is more than a campaign; it's our commitment to nurturing the next generation with knowledge, style, and support.

This is a transformative campaign centered on educating girls aged 9 to 16 and their mothers about puberty. This initiative not only guides girls through the stages of breast development but also positions SCH brand as the trusted first choice for their evolving needs. The campaign's objectives include providing informative empowerment, showcasing our Junior bra collection tailored to different growth stages, and addressing menstrual awareness.

Through a captivating comic-style booklet, crafted in collaboration with a local artist, we introduce our Junior bras under the Little Hearts line from Young Hearts.

"Growing Up with Little Hearts" is not just a booklet; it's a friendly guide designed to make the transition into adolescence a positive and enlightening adventure.

Clio Chuang is an illustrator from Singapore. She has a keen interest for the people and things around her, and loves documenting them down with her pencil. Alongside commissions in illustration and branding, Clio is also passionate about creating new experiences for others through design. A varied and adaptable art style gives her the freedom as a designer to create a wide range of different types of works. She was featured recently on mustsharenews.com